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In
our campaign for United Veeblefetzer®, one of the many medium-sized companies
we swallowed up in the 1980's, we had a challenge for our advertising
agency, Zetz, Clanghorn and Crash.
Senior Creative Director Crum Clanghorn explains: "We had to establish
exactly what United Veeblefetzer was, and make a clear statement of what
it was we had. We feel we succeeded beyond our wildest dreams. Set against
a summer sky, the one simple slogan "We got Veeblefetzers" sends a message
out to the Veeblefetzer-hungry consumer: If you're you're looking for
a Veeblefetzer, here we are! This ad kept United's share of the Veeblefetzer
market at an amazing 100%!"
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